
POS counters
Custom point-of-sale counters designed to brand standards and customer flow.
Custom Joinery · Australia-wide
Your retail environment is your brand made physical. Before a customer picks up a product or speaks to your staff, your shopfit has already communicated whether your brand is premium or budget, considered or careless, worth their time or just another shop. At SteepWood we design and build custom shopfitting and retail joinery for businesses across Australia — from boutique fashion stores and specialty cafes, to pharmacies, medical centres, beauty salons, and flagship retail spaces.

Shopfitting is custom retail joinery — display shelving, counters, fitting rooms, and service desks — built to your brand planogram and landlord requirements. SteepWood manufactures shopfit components in Newcastle for boutique, hospitality, pharmacy, and medical tenants Australia-wide.
Complementary services: Commercial Joinery, Office Fitout, Custom Furniture.
Shopfitting is more than assembling shelves and a counter. It is the precise integration of custom joinery, lighting, flooring, signage, and customer flow — all executed to a brief that reflects your brand, meets your landlord's conditions, complies with council requirements, and opens on time. We manage the full process: initial concept design, documentation for landlord and council approval, manufacture of custom joinery, co-ordination of trades, and on-site installation.
Our retail joinery is manufactured in Newcastle using commercial-grade Laminex and Polytec panels, CNC-routed MDF profiles, solid surface counters, and custom metal fixtures where the brief demands them. We work to planograms and brand style guides, and we are experienced in replicating a fitout across multiple store locations when rollout consistency is required.
Shop fitout costs in Australia vary widely by scope and finish level. Basic retail fitouts: $400 to $800 per square metre; mid-range custom with bespoke joinery: $800 to $1,500 per sqm; premium luxury fitouts with imported finishes and architectural metalwork can exceed $3,000 per sqm. Most established retail fitouts fall in the mid-range tier.
Contact SteepWood to discuss your retail fitout brief. Free initial consultations, fixed-price quotes, clear programme timelines.


Custom point-of-sale counters designed to brand standards and customer flow.

Fashion, pharmacy, beauty, and medical display units built to planogram.

Wall and freestanding shelving for retail, hospitality, and specialty tenants.

Product display showcases with lighting integration where required.

Staff storage, change rooms, and BOH cabinetry for retail operations.

Documentation and co-ordination for landlord and council compliance.
Retail joinery uses commercial-grade Laminex and Polytec, CNC-routed MDF profiles, solid surface counters, and custom metal fixtures where the brief requires them. Finishes are selected for durability under daily customer traffic.
Commercial-grade Laminex and Polytec panels, CNC-routed MDF profiles, solid surface counters, and custom metal fixtures.
Execution to brand style guides, planograms, CAD files, colour codes, and brand-mandated suppliers.
10-year structural joinery warranty, 12-month builders' warranty on workmanship, and manufacturer hardware warranties.


Custom point-of-sale counters designed to brand standards and customer flow.
Shopfitting is more than assembling shelves and a counter. It is the precise integration of custom joinery, lighting, flooring, signage, and customer flow — all executed to a brief that reflects your brand, meets your landlord's conditions, complies with council requirements, and opens on time. We manage the full process: initial concept design, documentation for landlord and council approval, manufacture of custom joinery, co-ordination of trades, and on-site installation.
Fashion, pharmacy, beauty, and medical display units built to planogram.
Our retail joinery is manufactured in Newcastle using commercial-grade Laminex and Polytec panels, CNC-routed MDF profiles, solid surface counters, and custom metal fixtures where the brief demands them. We work to planograms and brand style guides, and we are experienced in replicating a fitout across multiple store locations when rollout consistency is required.


Wall and freestanding shelving for retail, hospitality, and specialty tenants.
Shop fitout costs in Australia vary widely by scope and finish level. Basic retail fitouts: $400 to $800 per square metre; mid-range custom with bespoke joinery: $800 to $1,500 per sqm; premium luxury fitouts with imported finishes and architectural metalwork can exceed $3,000 per sqm. Most established retail fitouts fall in the mid-range tier.
Product display showcases with lighting integration where required.
Contact SteepWood to discuss your retail fitout brief. Free initial consultations, fixed-price quotes, clear programme timelines.


Staff storage, change rooms, and BOH cabinetry for retail operations.
Shopfitting is more than assembling shelves and a counter. It is the precise integration of custom joinery, lighting, flooring, signage, and customer flow — all executed to a brief that reflects your brand, meets your landlord's conditions, complies with council requirements, and opens on time. We manage the full process: initial concept design, documentation for landlord and council approval, manufacture of custom joinery, co-ordination of trades, and on-site installation.
Documentation and co-ordination for landlord and council compliance.
Our retail joinery is manufactured in Newcastle using commercial-grade Laminex and Polytec panels, CNC-routed MDF profiles, solid surface counters, and custom metal fixtures where the brief demands them. We work to planograms and brand style guides, and we are experienced in replicating a fitout across multiple store locations when rollout consistency is required.


Sector, brand standards, landlord conditions, and opening date established upfront.

Landlord and council documentation prepared before manufacture begins.

Boutique fitout (50–150 sqm): 4–8 weeks. Flagship (>300 sqm): 10–16 weeks.

On-site installation with co-ordinated trades and defect-free handover.
Every location below links to our dedicated shopfitting page for that city — with local logistics, drive times, and project examples.

NSW Coastal · 0 — Newcastle is home
Shopfitting in Newcastle →

Capital City · ~2 hours via M1
Shopfitting in Sydney →

Capital City · ~5 hours
Shopfitting in Canberra →

Capital City · Freight delivery (~9 hours road; 1-day truck transit)
Shopfitting in Melbourne →

NSW Coastal · ~1 hour 15 minutes via M1
Shopfitting in Central Coast →

NSW Inland · ~45 minutes
Shopfitting in Hunter Valley →

Capital City · ~9 hours (freight delivery)
Shopfitting in Gold Coast →

NSW Coastal · ~3.5 hours
Shopfitting in Wollongong →

Capital City · ~9 hours (freight delivery)
Shopfitting in Brisbane →

Capital City · Freight only (3–5 day transit)
Shopfitting in Perth →

NSW Coastal · ~9 hours (freight)
Shopfitting in Byron Bay →

NSW Coastal · ~3 hours
Shopfitting in Port Macquarie →

NSW Coastal · ~5 hours
Shopfitting in Coffs Harbour →

Capital City · Freight only (2–3 day transit)
Shopfitting in Adelaide →

NSW Inland · ~3.5 hours
Shopfitting in Bathurst →

NSW Inland · ~3.5 hours
Shopfitting in Orange →
Free design consultation, fixed-price quote within 5 working days, no obligation.